The Competition

Without knowledge that the times have changed. After appearing to innumerable labor interviews without success finally and before the natural desperation that this causes, it decides to accept a use like medical visitador, through his father, who does not leave his astonishment lately before the produced changes. Months later Juan B. begins itself to be hopeless before the perspective to remain of by life in the function that accepted. Periplo begins then that calculation, many of the young people will be crossing, taken by the search not only of a stable position but mainly of a work by means of which they can be realised professionally. With time, account begins to occur that exists a total divorce than the doctors they need and the products that the laboratory offers. Account occurs that the competition reacts very quickly to the changes in the market and that little ” service to cliente” that it can render succumbs finally to the preference by the lowest prices. Either there are appearances of no change of policy of sales in his company and their propose suggestions and hit against a reinforced concrete wall anchored in procedures ” already acostumbrados” and traditional.

After long char them with its father and other medical visitadores it decides ” to give the return tortilla”. It reduces its labor schedule to three days per week and with the little capital one that have been able to save cover a small unipersonal company. Its objective: to introduce a modality different, agreed to the times that run. Its strategy: To offer a service search and medecine provision on the basis of the necessity that expresses the professional doctors, without being contractually tie to any mark. The result is shattering. Many doctors express their satisfaction abiertamente they encourage and it to follow in its emprendimiento. After two years, Juan B. obtained what many people still continue trying.

To find a safe position of work. But this time laid the foundations not as much in the stability that can provide an institution but in a solid customer who resorts to her services and a more and more attractive potential of expansion. Far they were the desperation and incipient resignation. Today already it is constructing his house and the best thing of everything is than it does not need to save for his retirement, while the quality of his service and their work follows intact.