STIMULATONS OF the SYSTEM OF SURMOUNTINGS FOR ENTREPRENEURS the main stimulaton for the made available ones is the potential best acceptance on the part of the customers. In accordance with made available the customers have a bigger receptividade for the surmounting because of the standardization, that is perceived through the format and ambientao found in all the made available ones. He is in such a way that the customers associate it marks to one definitive performance of product, service or attendance, exactly in different and/or very distant places. The standardization is a very interesting factor for the entrepreneurs, therefore most of the time the consumers relate the mark with the commercialized product, characterizing bigger credit to the surmountings, that most of the time work with a standardization of services and products. COMPARATIVE DEGREE BETWEEN MADE AVAILABLE FRANQUEADOR AND. In relation to the difficulties faced for the entrepreneur in the search to undertake, the franqueador it faces more difficulties to undertake of what the made available ones, therefore the franqueador is responsible for the decision of what and where to vender, while the made available ones believe that the regulation is its main difficulty. A comparison between the franqueador and the made available ones for better understanding was carried through. It is noticed clearly that the bureaucracy was not considered as a difficulty, for being seen in the question of the franqueador that defines the sales point, the products to be offered, the price, ideal market the white public. Already in the question of the attractive factors of the system of surmountings, similar between franqueador are perceived and made available opinions, which both believe that some of the attractive factors are mainly the power of the mark of the surmounting and the easiness to undertake soon with know-how. The franqueador that believes that the attractive ones of the surmounting are know-how and tested formats previously and that can become a benefit for the made available ones that they count on lesser risks, easiness to undertake, correspond to the expectations of the made available ones that they believe that the standardization of the surmountings brings greater acceptance and that the mark is a differential.